Broward League recognized for 2024 social media campaign
The Broward League won statewide honors for "Educating the Public" through its 2024 social media advertising campaign. The award was announced at the Florida League's 40th biennial state convention in Orlando June 8.
Monica Elliott, voter services chair for the Broward League, accepted the award from state co-presidents Cecile Scoon and Debbie Chandler.
In the award application, Elliott wrote: "Two things we know about people under 45 are: 1) they use social media, and 2) voter turnout is lower than for older adults. Our League used this knowledge for a social media campaign, using ads our League bought to reach a targeted audience rather than posts on our social media accounts. We wanted to be proactive (bring ads to the audience) rather than passive (wait for the audience to come to us). Our goals were to promote Vote411.org and increase voter turnout in predominantly Black and Hispanic county commission districts."
"We feel that the money spent on this project was well worth it," Elliott wrote.
While the Broward League had never spent substantial money in its educational effort, League President Ally Meyers advocated for investing in the campaign, including hiring an ad agency to place the ads to reach the desired demographic.